Big Dog's is pleased to announce that a portion of the proceeds from the Peace, Love & Hoppy-ness Beer and Music Festival on Saturday, April 30th will benefit the Pints for Prostates cancer awareness program. Here's how it will work: a $1 from each pint of Big Dog's Bad Dog Brown that is sold at the festival will go directly to the charity. In addition, we will be collecting donations throughout the event for the charity. The Pints for Prostates group will also have a booth at the event, promoting their activities and fund raising programs.
Most people, especially men, don't associate beer with a prostate exam. But for one group, Pints for Prostates, that's exactly what they are trying to do. Pints for Prostates is a campaign that uses the universal language of beer to encourage men to take charge of their health. The group was started by prostate cancer survivor and beer writer Rick Lyke in 2008 to raise awareness among men of the importance of regular health screenings and PSA testing.
Did you know? One in six men will face prostate cancer during their lifetimes. According to the National Cancer Institute, approximately 218,000 new prostate cancer cases will be diagnosed in the U.S. this year, which is 25,000 more than the number of expected new cases of breast cancer. Sadly, more than 32,000 American men will die from the disease this year. That's why Pints for Prostates will have a booth set up at the Peace Love & Hoppy-ness Beer & Music Festival to raise awareness and encourage regular health screenings.
For more information about Pints for Prostates, please visit http://www.pintsforprostates.org/.